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ELECTRONIC RESERVES

Strategic Management: An Executive Perspective

• Author
• de Kluyver, Cornelis A
• Pearce, John A

• Subjects
• Strategic planning
• Strategy formulation
• corporate strategy
• business unit strategy
• competitive advantage
• business model
• innovation
• Business conditions
• Strategic planning
• Economic conditions

The principal objectives of this book are to assist practicing managers in preparing to assume executive responsibilities and to introduce MBA and Executive MBA students to an executive perspective on strategic management. Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals...